Thursday, December 1, 2011

online marketing

for those of you who market your wares in the world, perhaps you would not find the events of this past week shocking.  I, however, as someone with very little experience, am riding the waves of publishing and distributing and marketing.  So I have been using my wonderful community as an online network resource and people have been learning about Learn, Love, Live and it's fabulous!  They have begun buying my life coaching planner...even more fabulous!  and then all of a sudden: OUT OF STOCK appears in amazon, in barnes and noble and in all t he other book sites that are selling LLL.  I am in a panic, call my publishers, and their hands are tied.  their distributor gave LLL planners to the websites.  The websites sold out (yeah!!) and then it's the sites responsibility to contact the distributor to get more.  If the website does not contact the distributor, then my lovely planner sits online looking pretty.  Well hey, My Learn, Love, Live planner is pretty, but it's a lot more than that!  So I write a secret anonymous letter( I used my daughter's name) to barnes and noble and said that I noticed they were out of stock. How can I order gifts for Christmas and Hanukkah??  and they wrote back saying they did not know when there would be more planners in stock.  sigh.  and my friend Janet did the same exercise on Amazon and their answer was similar.  uh oh.  so I call my publisher again (they are very patient people and are always very polite with me on the phone and I truly appreciate that) and point out that we have a problem here.  so they said they'll look into it.
this was yesterday.
today I went online and ta-da!!  back in stock on amazon.com, bn.com, and amazon.co.uk.  yeah!  I quickly called my publisher to profusely thank them and they were pleased but surprised and said: I guess it's true when you put your wish out to the cosmos, someone will step up and come to your aid.
I guess this would fall under the Learn Love Live category of Gratitude and Initiative.  acknowledge the blessings and go for what you want!
wishing you a fabulous day!
brenda

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